RANSON – The “Toxic Rockwool” campaign by citizens fighting the Danish insulation manufacturer set to open here in 2020 has cost Jefferson County promising business prospects, according to the head of the county’s economic development authority.

Nic Diehl, who was appointed executive director of the Jefferson County Economic Development Authority in 2017, said last week that four companies have pulled out of negotiations with area officials.

“Nobody wants to come to a county where this sort of hysteria is rampant,” Diehl said Friday. “Every single prospect has all said thanks, but no thanks.”

Rockwool Group is building the facility on the former site of Jefferson Orchards, land that Ranson annexed back in 2004.

Though news that Rockwool was building a factory in Ranson made front page news in the Spirit 10 months ago, Jefferson County residents did not begin to fight the proposal until after a groundbreaking ceremony in June.

The Concerned Citizens Against Rockwool group was created in late July and its leaders say it has more than 10,000 members. In August when Rockwool held a multi-day open house at the community center at Sam Michaels Park hoping to address citizens’ worries about the factory, CCAR members boycotted the event and held a protest outside the center instead.

“It’s been because of the community’s behavior,” Diehl said of the pullout of multiple business prospects. “I’ve lost all the work that I’ve done for the last nine months.”

Diehl said the companies that had been considering Jefferson County were just what opponents of the Rockwool plant say they want here— technology, light industry, green companies.

He said the county began the recruitment efforts soon after Rockwell announced it had selected Ranson as the site of a sister plant to the Byhalia, Miss., facility that opened in 2014.

“We had a planning session and we all said here’s what we need to focus on — light industry, advanced manufacturing, agriculture, small businesses, tourism. My focus had been on what everybody is saying I should focus on.”

While it was Diehl’s predecessor John Reisenweber who led negotiations to bring Rockwool to Jefferson County, Diehl defended the work. He said Jefferson County needs a more diverse economy with jobs that provide good wages for its residents.

“Half of the work force leaves Jefferson County to do exactly the kinds of jobs that Rockwool will be providing,” he said. “We need to stand on our own two feet and stop relying on people who sleep in Jefferson County but go outside of Jefferson County to work.

“That’s where our focus should be.”

More manufacturing jobs, which offer better wages than service-sector work, would allow more people in Jefferson County to earn a living wage here, Diehl said.

“I think in our county 80 percent of the jobs are service jobs and only 20 percent are manufacturing jobs,” he said. “We have a whole lot of jobs in Jefferson County that are hospitality jobs, which are good to have, but the people who work those jobs are coming in to Jefferson County and they’re going back home to Berkeley County and Morgan County because it’s too expensive for them to live in Jefferson County.

“We need to have the jobs that pay a living wage here. We have to have a diverse economy, to have a vibrant economy. Rockwool is the kind of company we need in Jefferson County. We need to do something different than we have been doing. It is a springboard for the kinds of jobs we need in Jefferson County.”

Of “Project Shuttle”

Diehl says most people aren’t familiar with the process involved in bringing a businesses into a new area.

“When a site consultant goes looking for a new location they draw a big circle on a map and say, we’re looking for a site in this location, and then they go looking for properties that meet their criteria. They’re looking to eliminate options at that time and if they see a property, the state economic development people would ask the county development authority to put the property on their website and then the development office begins to go through files in a given area.

Diehl said site consultants are looking for specific information about the site and the region, its roads, traffic, types of soil.

“They’re going through to start eliminating properties,” he said, adding names for the projects names follow the selection of some sites. ‘Project Shuttle’ was literally pulled out of the air. You have to call it something and you’re not going to use the company’s name.”

Diehl said as negotiations begin it becomes easier for state development office officials to discover what company is involved, information the company most often does not want announced. That’s why companies require non-disclosure agreements.

“Everybody signs NDAs,” Diehl said, noting the agreement also allows the jurisdiction to determine more information about the company’s needs such as the number of workers and the anticipated revenue. “We have to be able to begin to figure out what we get out of  the deal. It’s standard practice. Otherwise the client goes away.”

Diehl said the development office began doing its homework on Rockwool once that NDA was signed.

“We learned it is well thought of internationally, and among the greenest in the world, that is is super-concerned about environmental issues, and workers get regular raises, really good benefits and the company promotes from within,” he said. “We were very comfortable with this company based on what we read.”

In his interview with the Spirit, Diehl also pushed back at critics who accuse the development authority and the state economic development office of giving away the store.

“Everything is laid out in state Code. ‘If you give this, then you get this,’” he said. “I can’t discriminate who I give tax incentives to. That’s in West Virginia State Code. It is what it is.”

He also said the state and county did everything it is required to do to alert the public about Rockwool.

“We got zero public input,” he said. “We had 40 open meetings before July 2018. It is crazy how many meetings there were. Nobody came.”


(5) comments


Mr. Diehl
You are not very good at your job. Otherwise you would have taken into consideration the location and the PEOPLE of this county. Jefferson County is not like other counties as you can see and hear. We do not welcome heavy industry. You may want to consider a new line of work, or move to continue in your line of work, unless you listen to the residents. Time to wake up and understand people are no longer complacent. Times are changing and they are taking a stand against those that believe they can run their lives. No more. It might have started with one voice or two, and we all know that every voice matters. Just look around...read...listen...
1000...10,000 plus voices have joined the fight and many more. No longer is it just Jefferson county. You, JCDA and Rockwool - take notice -- if we are willing to travel to New York...and THEY KNOW who we were...we aren't going anywhere. We are going to make sure you keep talking about us. Everywhere. In print, social media, radio..and best of all..PEOPLE.
Do you know how many flyers we gave out in New York? Do you know how many people we talked too? How many companies that attended the Climate Week in NY. It was a success on our part. As you can see...Rockwool knows. The Danes know. Thank you...keep talking about CCAR.

Mrs Wilson

I wonder what it must be like to feel so superior to your fellow citizens, Mr. Diehl. Because you sure seem to have us all figured out. Hysteria? Really? All I can tell you is that the group of thousands of people (yes, over 11,000) you so glibly dismiss has members with qualifications you could only dream of. Your statements are of the lowest order, aimed at stirring up dislike of this unknown entity. I have news for you: We are out here, we are in the open and we are not going anywhere. We are not "hysterical" but relying on research done by qualified professionals of many disciplines. We are trying to preserve the county, not destroy it. So, if, as you allege (and where is the proof, btw?) these companies have pulled out of negotiations with Jefferson county, that must mean they were potential polluters and knew they would meet with massive resistance. I promise you, this group would not start protesting a post office or a call center or any other business that does not spew toxic chemicals into our environment.


Well I think that the people that are up for re-election that were involved in pushing this , better kiss their jobs good bye. Because in less politicians make a public statement against Rockwool, I am not voting for them again, and I'm sure I not alone. We've been railroaded into to this deal, The fact that they have gone through 3 different names, to keep a low profile, speaks volumes, Can't believe anything they say.


Toxic chemicals spewing from 21 story smokestacks do not belong across the street from an elementary school. The jcda has failed by allowing this to happen in Jefferson county. The bias articles are getting ridiculous


Ultimately the issue here is that the majority of residents in Jefferson County don't want this type of industry. That over 11,000 people out of the county's 54,000 population are part of a Facebook group against this Rockwool factory is clear evidence of that.

JCDA failed to take citizens' negative views of heavy industry into their consideration when vetting the project - they seemed to only consider their own opinions. It makes you wonder how the JCDA sees themselves -- as executing the will of the residents or as free agents once they've secured their seats.

In case someone forgot, Jefferson County's economy is already vibrant - we don't need to bring in heavy industry to make ends meet. Based on per capita income, we are the wealthiest county in West Virginia, and we have the second lowest unemployment rate.

If desirable, non-industry businesses are turned off by the uproar about Rockwool, that's the fault of JCDA, not the residents. You picked the wrong type of industry. If you would have waited and selected a non-heavy industry business I fully expect you would have had a much more positive reception from Jefferson County citizens.

Lesson learned for JCDA and potential businesses to the county -- we don't want or need heavy industry here. Consider the views of the majority of Jefferson County residents next time.

Welcome to the discussion.

Keep it Clean. Please avoid obscene, vulgar, lewd, racist or sexually-oriented language.
Don't Threaten. Threats of harming another person will not be tolerated.
Be Truthful. Don't knowingly lie about anyone or anything.
Be Nice. No racism, sexism or any sort of -ism that is degrading to another person.
Be Proactive. Use the 'Report' link on each comment to let us know of abusive posts.
Share with Us. We'd love to hear eyewitness accounts, the history behind an article.